Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)

Brad Pelo is suddenly in charge of a major Nintendo initiative for the Japanese company's next big console, the Wii U, despite not being an employee at Nintendo. Instead, Pelo is CEO of i.TV -- a "social television and second screen technology company" that's worked with everyone from Entertainment Weekly to Engadget parent company AOL -- and he's the man responsible for Nintendo TVii. At least he's the man responsible for the company providing the software behind Nintendo TVii (the guy behind the guy, if you will). And his company brings more to the bargaining table than just software -- existing relationships with cable providers and TiVO in the US bolster what i.TV offers Nintendo in a major way. "For Nintendo TVii, there is a mutual benefit in existing relationships we have. Like TiVO for example -- we were the first to bring TiVO to the mobile platform. There's also the benefit of tests that we have done over the years with the cable companies, based on components of our platform," Pelo told Engadget. But how did this all come about? He said it wasn't long after Nintendo's original Wii U E3 reveal. "The genesis of the experience you're seeing here was really when the Wii U was announced, and it was clear that this is the ideal second screen," Pelo explained. "Ideal," in Pelo's eyes, means a closed system with a "dedicated second screen." In so many words, while he acknowledges that tablets offered by other manufacturers are technically superior, they don't offer the same whole-system approach that Nintendo's Wii U is offering. "You might not think of it as the ideal hardware compared to an iPad if I really had a dedicated second screen. But it is in the living room, and it's persistent. It doesn't even really work outside of the living room -- it's attached to the main viewing service in the home," he explained, referencing the Wii U's tablet-style controller.Gallery: Nintendo TVii press shotsContinue reading Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)Filed under: Gaming, Home Entertainment, Tablets, HDHere's the company behind Nintendo TVii (spoilers: it's not Nintendo) originally appeared on Engadget on Fri, 14 Sep 2012 15:25:00 EDT. Please see our terms for use of feeds.Permalink   |   | Email this | Commentsvery best free coupons at heavy duty hydraulic telescopic transmission buy cheap very best free coupons available for four seasons 45024 pulley buy cheap 2012 am very best free coupons available for vision flexible borescope slipv618 category very best free coupons for many dynatron 130 cranker dispenser gallon buy cheap very best free coupons in acdelco d1406c switch assembly buy cheap 2012 amazon very best free coupons in genuine 1025amz7411 brake band buy cheap 2012 amazon very best free coupons just for acdelco mu1613 fuel pump buy cheap 2012 amazon very best free coupons online on bushwacker 21912 02 style fender flare buy chea very best free coupons online on security chain company qg0644 traction buy chea very best free coupons online over manual gear dispenser 120lb drums buy cheap 2 very best free coupons online over vis 04 09 carbon fiber trunk buy cheap 2012 a very best free coupons printable available for jb 24140 aluminum manifold illumi very best free coupons printable available for jb 24140 aluminum manifold illumi very best free coupons printable available for otc 3131agm minuteman multi appli very best free coupons printable over brown line bld0212 digital torque buy chea very best free coupons printable over pacer pumps hpn 2a diaphragm barrel buy ch very best free coupon suitable for acdelco d2256c switch assembly buy cheap 2012 very best free coupon suitable for dual r 134a manifold gauge 98660 prom buy che very best free online coupons for otc 1515a stinger hydraulic collision buy chea very best free online coupons for weather guard 2003 41 50 accessory buy cheap 2 very best free online coupons to receive american forge imt31200a gallon hydra f very best free online coupons to receive anest iwata iwa4761 w400lv 144g pcg6pm very best free printable coupons for many acdelco 2sx73 1a cable assembly buy ch very best free printable coupons for many car worx molding metallic 2003 2006 bu very best free printable coupons for many mvp 2 ton floor jack buy cheap 2012 am very best free printable coupons over fabtech fts10001bk spare mount black buy c very best free printable coupons over roush 403227 silver metallic scoop buy che very best free printable coupons to fowler 72 370 012 combination square set buy very best free printable coupons to obtain kidde 466425 fire extinguisher 3a 40b very best free shipping codes for many grizzly h8089 1250 profile transmission b